The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Asia is an incredible growth market with every CEO in the world fully realizing its huge potential for growth and profit. However, conquering marketers need to be armed with genuine insights about the diverse Asian consumer. On average, luxury goods consumption accounts for 4% of a consumer's assets in the world. But in China, the proportion is as much as 40%, with a staggering 94% of Tokyo women in their 20s owning a Louis V
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