Saturday, April 27, 2013

P&G's 'Black is Beautiful' Initiative Escalates to Big Screen - Afro American

Afro AmericanP&G's 'Black is Beautiful' Initiative Escalates to Big ScreenAfro AmericanThe multi-national company, which markets personal care products heavily, has sponsored daytime serials—soap operas—on radio and television since the 1930s. In 2012, P&G partnered with BLACK GIRLS ROCK! and the United Negro College Fund to ... A ...
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